Sponsorship

Finding local sponsors, pricing packages and keeping sponsors coming back.

We’ve Turned Moaning About Manchester United Into a Million-Pound Industry. So Why Is Grassroots Football Still Begging for Money?

Football media has learnt to turn passion into income. What can grassroots clubs take from it, and how can sponsors and creators help the volunteers who keep football going?

31 October 2026 · 12 min read

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Practical guides on funding, sponsorship and running a club.